Summary: Clear titles, useful images, credible proof, and frictionless CTAs. Use this blueprint to lift conversion without spending on ads.
Summary: Clear titles, useful images, credible proof, and frictionless CTAs. Use this blueprint to lift conversion without spending on ads.
The 8-part listing structure
- Title (≤70 chars): Product + key benefit + spec.
Example: “Stainless Mixing Bowl 3L — Non-Slip Base, Dishwasher Safe”
- Hero image: Bright, high-resolution, uncluttered background.
- Price and variants: Show the full price, not “from…”. If variants exist, display differences plainly.
- Bulleted benefits (3–5): Outcomes, not features. “Cuts prep time by 20%,” not “500W motor.”
- Trust signals: Warranty, returns, certifications, verified reviews.
- Detailed description: Materials, dimensions, compatibility, what’s included, care instructions.
- Delivery and returns: Cost, speed, regions, and how returns work in one tight paragraph.
- Primary CTA: One visible button. No competing actions above the fold.
Title and description templates
Title template: {Product} — {Primary benefit}, {Key spec}
Opening sentence: “Designed for {who} to {job}, this {product type} delivers {benefit} in {timeframe}.”
Image checklist
Angle 1: full front.
Angle 2: close-up on critical detail.
Angle 3: scale reference (hand, ruler, lifestyle scene).
Angle 4: what’s in the box.
Optional: 10–15 sec loop video showing use.
Social proof that matters
Star ratings with count.
1–3 short quotes from verified buyers.
Use-case photos from customers.
Return rate or defect rate if strong.
Copy pitfalls to avoid
Hype without numbers.
Walls of text.
Vague shipping terms.
Hidden fees.
Quick optimization checklist
Readability score ~8th grade.
Replace adjectives with metrics.
Compress images without visible loss.
Test two headlines for 14 days.
Track add-to-cart rate, checkout start, completion, refunds.
Result: A listing that answers objections before they form and gets the click.